TikTok “Positive Impact & Discovery”

We were riding a high when the new brief landed: 

You did great last year. 

The stakes are even higher. 

Let’s do it again.

According to TikTok stakeholders, [the 2025 Ripple Effect campaign] stands as highest- performing U.S. national campaign to date.”
Our campaign marked a defining moment for TikTok: their first major brand campaign designed to reframe how the world sees them. To show that TikTok isn’t just about entertainment, it’s about transformation - it’s where curiosity spreads, confidence grows, and communities form around shared discovery.

So this year, we’ve taken the Ripple Effect even further — across the UK, Germany and the US — reaching more people, more creators, to show just how far a little discovery can go.