TikTok “Youth Safety” Campaign

TikTok has more tools and settings for keeping teens safe than any other social media platform. But with low levels of brand trust, many people don’t realize it. We were asked to shed light on this and raise awareness around the world. With over 50 safety, privacy and security settings from Family Pairing to screen time limits, TikTok is designed so families can safely and comfortably discover new things on the platform.

Because when safety comes first, discovery can follow.